Understand

Always start with a problem

Meet Dave

He's been listening to metal music since childhood and always wanted to shred like all his guitar heroes. But you know all these grown-up problems that distract you from chasing your dreams.

So, after 20 years of pursuing guitar mastery, he still considers himself a beginner. Look at his face. He appears truly frustrated.

Where do we start to make Dave happy with the power of love, metal, empathy, and good product design?

We’ll use these tools to learn more about our potential user, his pains, and tasks he needs to complete:

Problem Statement

Capture the key problem in a simple phrase

Ask 5x Why

Gain in-depth insights about the problem